Today’s consumers are constantly on the move. They want cans that keep the good stuff in, and the bad stuff out.
How do we know? We asked! In a recent survey we asked 339 randomly chosen adults were asked what improvements they want to see made to beverage cans. The results show that there is significant unmet demand for reclosable cans.
|Desired improvements to can*||Age 18-29||Age 30-44||Age 45-59||Age 60+|
|Beverage cans that are reclosable||69%||62%||59%||53%|
|Beverage cans that are insulated||51%||54%||54%||39%|
|Beverage cans that are easier to open||47%||30%||33%||48%|
1. Reliable and simple to open
The sliding mechanism is easy for consumers of all ages to open and close, with no sharp edges.
2. Tamper indicator for safety
Once the seal has been broken, consumers will quickly be able to spot it, even when reclosed.
3. Wide opening for smooth flow
The opening has been engineered with special vents that maximize smooth liquid flow and drinkability.
4. Reclosable to prevent spills
With a simple and secure movement to the left, the shutter recloses and is completely liquid tight.
SipNShut can boost brand sales by influencing impulse decisions at point-of-sale
Younger consumers love to try new things and SipNShut provides an irresistible new “wow factor” that consumers are sure to notice. In many beverage categories, 70% of purchase decisions are made standing at the store shelf. Adding SipNShut to your cans will draw attention and that minor change can have a major impact on your sales, especially in C-stores where the can top is more easily seen to allow for easier access by the consumer.